Wednesday 19 April 2017
Week 19/20/21: Assignment support and Creative work
During Week 19/20/21 of 'The Big Agency' we we're tasked with finishing all of the creative work in order to create a video based reflective review, Highlighting our research methods and creative outputs from the project. During these weeks I worked closely with Sulayman and Peter to ensure that we created a video that met the marking criteria.
Tuesday 21 March 2017
Week 18: Assignment 2 Breifing
During week 18 we continued work on our assignment as a group in order to prepare for presenting our work back to our client. We also used some on the time in our seminar to look at different reflective theories such as:
Gibbs (1998) Reflective cycle
Gibbs (1998) Reflective cycle
Source: https://aspireequestrian.files.wordpress.com/2014/10/gibbs-pdf.jpg
Schön’s (1991) Reflection in action/reflection on action
Source: http://www2.hull.ac.uk/lli/skillshub/ReflectiveWriting/img/sch.png
Week 17: Are you up to date? Creative Work
During week 17 of 'The Big Agency' we looked back on our progress up to date and ensured that we were where we needed to be with our work. During this week we also had a meeting with out client StudyBundles to ensure that they were happy with our proposed market research. Later in the week i received an E-mail saying they were happy to go ahead.
Week 16: Digital Marketing in 2017
During week 16 of 'The Big Agency' we looked more in detail about digital marketing and digital culture. After looking at the data in the lecture slide its evident that people are becoming more and more involved with the digital world.
Source: http://www.slideshare.net/wearesocialsg/digital
-in
-2016/495
A large part of today's digital world is the sale of goods over the internet, also known as E-Commerce. With a staggering 77% of people who were surveyed said they had purchased a product or service within the past 30 days compared to a 79% of people who had purchased a product/service within a retail store.
Source: http://www.slideshare.net/wearesocialsg/digital
-in
-2016/495
Since the survey was taken in Q4 of 2015 there has been the major release of android pay which now allows people to add their Credit/Debit card information to their mobile device for ease of payment. This means its safe to assume the number of mobile transactions has increased again since the survey was taken.
Week 15: RE-writing a Creative Brief
In week 15 of 'The Big Agency' we learned what you should and should not include within a creative brief.
Creative briefs ARE:
Creative briefs ARE:
- Insightful
- Simple and succinct
- In context
- Aimed at problem-solving or behaviour changing
- Customer-centric: reflect and understand emotional and rational needs/behaviours
Creative briefs ARE NOT:
- An endless list of stats and facts
- Driven by Google
- Your own ideas for design/creative execution
- A marketing activity plan
- Stating the obvious
- Packed with objectives and too many messages
We also looked at different types of creative brief including:
- M & C Saatchi
- Bartle, Bogle and Hegarty
- Grays Cookies
Week 14: Presenting Data and Personas
In week 14 of 'The Big Agency' we had a more in-depth look at market research and Date Interpretation.
"The first important decision you must make is to pinpoint an audience: who are you writing for? Quite simply, the audience is in the drivers seat. By and large, what the audience wants is what you should be giving them. You have to listen to your audiences to find and select the right narratives, language, and visual and graphic devices that will capture their attention."
Source: http://www.unece.org/fileadmin/DAM/stats/documents/writing/MDM_Part2_English.pdf
In the seminar we also looked and how to present data from a clear, non-bias standpoint.
When presenting data we were told to look for common themes throughout the data collected rather than looking at each individual statistic, it was also suggested that qualitative data can be considered subjective meaning that people may be able to find slightly different meaning.
Later in the seminar we watched a TED Talk from David McCandless, he suggested that information could be understood more clearly when the data is visualised. David took the information about peoples fears based on the media's reporting of it. it showed that over time, no matter what the fear was over time it was reported more. He was able to use this method of visualising data to find a pattern in the reporting of violent video games which spikes every year in April and November. He attributed this to games being released before Christmas and the April spike was due to the anniversary of the Columbine shooting. His explanation for this is that due to people remembering the tragedy there are increased reports linked to the violence in video games.
Source: https://www.youtube.com/watch?v=5Zg-C8AAIGg
"The first important decision you must make is to pinpoint an audience: who are you writing for? Quite simply, the audience is in the drivers seat. By and large, what the audience wants is what you should be giving them. You have to listen to your audiences to find and select the right narratives, language, and visual and graphic devices that will capture their attention."
Source: http://www.unece.org/fileadmin/DAM/stats/documents/writing/MDM_Part2_English.pdf
In the seminar we also looked and how to present data from a clear, non-bias standpoint.
When presenting data we were told to look for common themes throughout the data collected rather than looking at each individual statistic, it was also suggested that qualitative data can be considered subjective meaning that people may be able to find slightly different meaning.
Later in the seminar we watched a TED Talk from David McCandless, he suggested that information could be understood more clearly when the data is visualised. David took the information about peoples fears based on the media's reporting of it. it showed that over time, no matter what the fear was over time it was reported more. He was able to use this method of visualising data to find a pattern in the reporting of violent video games which spikes every year in April and November. He attributed this to games being released before Christmas and the April spike was due to the anniversary of the Columbine shooting. His explanation for this is that due to people remembering the tragedy there are increased reports linked to the violence in video games.
Source: https://www.youtube.com/watch?v=5Zg-C8AAIGg
Week 13: Interpreting Data
During week 13 of 'The big Agency' our tutor explained the second assignment brief for the unit which was split into the following 4 sections:
The rest of the seminar was used to explain how to interpret data and how to ask questions in order to receive a more specific/detailed response.
- Group Creative Output: (20%): A video-based reflective review, highlighting the research and creative outputs from your project, posted publicly online on YouTube (5 minutes maximum)
- Final Reflective Review: (50%): Submit an individual end-of-term document that reflects upon your total project work experiences, including the group creative output, public blogging, and any feedback received (4 pages maximum)
- Individual Online Log: (20%): An online log of weekly activity, reflecting upon your preparation, engagement and learning from the session, and drawing upon tutor feedback each week.
- Peer Assessment: (10%): Submit an individual peer assessment form, as supplied, that assesses the attitude, professional behaviour and contribution of the peers in your working group.
The rest of the seminar was used to explain how to interpret data and how to ask questions in order to receive a more specific/detailed response.
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